I (re)build business models and create connections between real customer needs and value adding digital products and services. At the same time I help you manage risk in your digital endeavours. With me helping you, you’ll get the maximum ‘Value for Money’.

3 things enable me to help you and create the most value:

  • I have a thorough understanding for the type of challenges you’re facing, because I have been there myself; I have more than 15 years of executive leadership experience from companies such as Microsoft, TV 2 Denmark and Berlingske Media, where I was Digital Director and member of the Executive Management Team.
  • My tool kit is updated and extensive; I am among the only 30 people world wide who have been extensively trained in Business Model Canvas and Value Proposition Design by Alexander Osterwalder himself.
  • I can challenge you and ask all the right questions; I am a strong communicator with a journalistic background, and I am well known and respected for my direct and engaging style.

If you want to know more about how I may be able to help you,

  • give me a call on +45 2628 1976 or
  • send me an email on mads(at)further.dk.

Then we’ll schedule an informal call.

Keywords:Business Model Generation, Value Proposition Design, Lean Startup, Pretotyping, Business Development, Strategy, Product Development, Concept Development, Business Management, KPI, Performance, Business Processes, Optimization, Innovation, Idea Development, Online, Media, Digital, Web, Mobile, Analytics